Effective Use of Productive Resources: The study of consumer behaviour assists the manager to make the organisational efforts consumer-oriented. Studying consumer behavior helps companies to analyze the various factors that influence the buying decision of customers.
Some brands, for instance, donate a portion of their revenue to charity. The goal of a focus group is to better understand consumer behavior. Fortunately, Kajabi offers built-in analytics tools to help you get to know your target audience.
For instance, a customer may always prefer to buy premium brands of clothing, watches and other items etc. Learning consumer behavior will help you build better marketing materials.
For instance, the behaviour of urban consumers is different from that of rural consumers. How can you beat your competitors by reaching your target audience first? Design marketing mix- This is the fourth importance of consumer behaviour and it means that consumer behavior is very much vital in designing and approaching marketing mix to be chosen product, price, place, and promotion.