Small computer store business plan
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Computer repair business startup costs
Personal market research by the owner indicates an attractive market niche for our services, of which PC Repair will take full advantage. The very nature of the computing industry, with its extraordinary rate of technological development, creates a constant need for businesses skilled in updating and advising customers on computer-related issues. You are on page 1of 31 Search inside document Table of Contents 1. In the early 90's, running a PC repair business centered around selling parts and products, with service on the side. However, they have an inefficient ordering system and an unkempt shop, which deters potential customers and can turn existing customers to the competition. Their service and support is not usually very good and their prices are usually higher than the larger stores. Our services include design and installation of network systems, training, and support. The very nature of the computing industry, with its extraordinary rate of technological development, creates a constant need for businesses skilled in updating and advising customers on computer-related issues. They are in the best position to copy our innovations and steal customers, but their management is complacent and may not respond to competition. We are also seeking a short-term loan, to be secured with the owner's home equity, and repaid within three years. Identify the potential customers. But if you're not running your business full time, you run the risk of losing clients, especially if you're targeting the business market. The satisfaction our consumers find will keep them coming back.
You'll need to build up a financial cushion--six to nine months salary is advisable--for when you ultimately do turn in your pink slip and become fully self-employed. Analyze the competition.
As more and more companies switch their support services to automated call centers or touch-tone menus, the simple reassurance of hearing another human voice on the phone within a few rings is immeasurable.
We expect that the majority of our jobs will be performed in the immediate town area.
Business plan of a company
PC Repair has established a relationship with a local distributor to do rapid special-ordering; although this capability is more expensive than normal channels, it will enable us to quickly establish a reputation as efficient and responsive to customer needs, particularly for our small business users. The only way we can hope to differentiate well is to define the vision of the company to be an information technology ally to our clients. However, we are going to offer a promo for our services which should generate some substantial results. With a small 3-year loan, PC Repair will grow in one year from a one-man, home-office based repair shop to a profitable, 3-person business in a leased location. Small Business Users Small business users will provide the majority of our business revenue. They are a well established provider of computer upgrades and services, and do quick work. Our focus group sessions indicated that our target home office markets think about price but would buy based on quality service if the offering were properly presented. Large stores, especially the service departments of national chains, have a great advantage simply in their affiliation with an established brand. We are also seeking a short-term loan, to be secured with the owner's home equity, and repaid within three years. We know that one of the ways of gaining approval and winning customers over is to sell or computers and accessories and offer our computer repair and maintenance services a little bit cheaper than what is obtainable in the market and we are well prepared to survive on lower profit margin for a while. For PC Repair this means job security well into the future.
In addition, we will also offer special discounted rates to all our customers at regular intervals. Parts resellers, small computer manufacturers and owners looking for quick upgrades are some of your potential customers.
Home PCs are often used by multiple people, and serve multiple purposes.
We will also offer free pickup and delivery of PCs needing repair. The margin squeeze is happening throughout the computer industry worldwide. Before committing to a lengthy, expensive storefront lease, you might opt to set a more realistic goal of bringing on technicians within a year and opening up a space where customers can drop off their computers up the road.
We will leverage this customer loyalty into great word of mouth marketing and steady growth. Our agressive TV advertising will increase our residential and small business customer base as well as word of mouth within the first year.
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