Kfc marketing analysis
The company has adopted fair trade practices e. Then you move down the line to where the customer picks up the food in accordance with the number. By dividing the target market into different segments like Family, Kids, Visitors, Tourists, Professionals, age, region, culture etc and then developing superior value for specific segments.
4 ps of marketing kfc
The paper also focuses on creating superior value and satisfaction through blissful marketing and communication programmes. Owing to the customers changing needs and to cater to the vegetarian customer segment, KFC has included vegetarian items as well in its menu. Thus giving the opportunity to increase its sales volume and revenue. It also provides a unique convenience of enjoying the delicious KFC offering anytime, anywhere, thus making fast food truly fast and convenient. The customers buy these foods from there and they d their lunch in short time and reach to their next duty. KFC does institutional advertising to stimulate demand. The clients can find the big food chain branch near their home in the big city and they can go there to buy the wholesome food from there. When I got to KFC there were no pamphlets for the customer to read. Page 21 of The new technology creates new opportunities but the of replacing new technology is always high. Critics suggest that hamburgers, French fries, fried chicken etc are high in fat and salt. Therefore they design products and services that are appealing to all the consumers. Popeyes is a highly differentiated brand with passion for its New Orleans heritage n flavorful authentic foods. If they need promotion Pepsi contributes in improving the packaging quality. KFC provides different combo offers to its customers and also provide an option to its customer to make the combo of their own choice.
The company also uses bill boards, sign boards, print publications, brochures, magazines, printing success stories in the newspaper and forming partnership with other famous organizations to boost selling and preserve an elative face before the public.
In McDonalds the manager was no where to be found but in KFC the manager was at the front letting himself be seen and talking with the customers.
The company closely monitors per capita income of consumers in different regions, ongoing inflation affecting buying behaviour and exchange rates limiting their ability to obtain or import material from suppliers.
Kfc business strategy
Although company has done alot for offering quality food to the target market but critics point that hamburgers, friend chicken, fries, and snacks contain high fat and salt. After thorough consideration and planning the company turns plan into actions. Problem Issues Statement 4. The franchisor will provide the model help and other items as they deem necessary. The company gathers all that information to exploit from labour market imperfections in the international arena and from expanded opportunity rationale. Therefore in the shorter run the company is satisfying consumer needs but creating environmental problems in the longer run. In KFC there are two separate stations to order and then pick up your food. It also extended product line by introducing new product items. Marketing Segmentation KFC was started with the mission to provide healthy food to such people, who are working in multiple shifts and they have no time to cook their foods. SWOT Analysis: Strengths: The strength of Popeyes is based on its distinctive brand and style of Louisiana spicy chickens that it provides on its menu along with its chicken sandwiches, chicken tenders, fried shrimps and other seafood, jambalaya, red beans and rice and other regional items. Other factors behind such a resounding success are the capability of company to understand whom to serve, how to serve by integrating customer driven marketing strategy and how to capture the value in return to build long term profitability. Technology The production level of the two restaurants is the main difference in their technology. KFC has the presence on different social websites such as Facebook, Flickr and Linkedin to promote the products. There are different pricing strategies that KFC uses for its products and its variants. Apart from expressing deep concerns for customer health issues; the company directly interacts with the target market by providing toll free number and facility to go online for reserving orders.
KFC uses www. Return on Investment When KFC provides its fast food to its clients, they have to buy and does some other expenses on the preparation of the food. The segmentation also enable the company to analyze the behavioural patterns, affordability, best communication and delivery channel.
Through market segmentation, targeting and positioning the company divides its overall market into smaller segments to be served effectively. Above mentioned are the few potential market segments that KFC chooses to target for driving their business strategy, sales and marketing activities.
The communication between the cashiers and the cooks consisted of the cashiers screaming into the kitchen. The company executive disclosed that the company provides advancement opportunities to individuals on merit and encourages team work and individual participation.
based on 39 review