Poor use of promotional strategy, as consumers were not properly introduced on the products significant use. Apple has sold about 22 million iPod digital music players and more than million songs though its iTunes music store.
Through the successful marketing communication and the creative advertisements, Apple will most likely gain more market share in the segment of smart phones and maintain its leading position as the best portable music device producer.
Monitoring development Despite all the success Apple was experiencing with the iPod, some customers noticed that the battery of their original iPod was not delivering the promised running time.
Apple Ipod will lease trucks in order to transport the inventory to intermediaries. On the date when the iPhone was finally released to the public, one kilometre long queues could be seen at Apple stores. Collectively, apple are trying to manage their risk.
Launch at this point of the development stage, Apple will have to concentrate on exploiting the opportunities of the market to set industry standards.
Maturity Stage of Apple iPod The Apple iPod reached its maturity in with its global sales crossing 54 million units. This problem has already been taken care of with convenient transport routes to commercial areas and transport already being arranged. The design of the I-Pod is sleek and appealing, which is made easy to use, and understandable for all users making it a user-friendly model and comprehensive.
Selection Apple outsourced the manufacturing of the iPod and also the majority of the aesthetics of the design process, by allowing DSP and Sony to develop the battery with Toshiba working on the hard drive.
The Macintosh line of computer, ipod, iphone, and ipad are most well-known hardware products of this company. Advertising - Apple Ipod will spotlight on a successful advertising campaign comprising of magazine and television advertisements focusing on refer to appendix B for magazine advertisement : - The target market teenagers and young adults - How often they want the target market to be exposed to the advertisement - When they want to reach their target market - Most cost efficient methods to fulfil the above By doing this Apple Ipod will add value to their product by altering consumer perceptions Below-the-line promotions?
Apple ipod is used by young adults and teenagers and for both male and female.